Sunday, August 8, 2010

branding as political strategy

I found it interesting to learn how branding, and more specifically naming, was used in the 18th century to position a sensitive political situation in a more digestible way for the people affected.

If you ever wondered who coined the "United Kingdom of Great Britain" name, it was James I, Mary Stuart's son, who propagated it "to reconcile Scotland to being annexed by England - and the English to being ruled by a Scot." Learning brought by Niall Ferguson through his book, "Empire: How Britain Made the Modern World." Great book, by the way!

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